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Food and Drug
Administration
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Education Campaign
“The New Nutrition Facts Label: What’s in it for You?” education campaign was developed by FDA to raise awareness about the changes to the Nutrition Facts label, increase its use, and help consumers, health
care professionals, and educators learn how to use it as a tool for maintaining healthy dietary practices.The education campaign includes outreach through many channels including social media, indoor/outdoor advertising, videos, and consumer-friendly downloadable educational materials.In 2018, FDA announced the Nutrition Innovation Strategy, which sets a strategic course for taking action to reduce preventable death and disease related to poor nutrition. As part of the agency’s strategy, this new campaign supports consumer education as a key element of FDA’s ongoing public health efforts.
